The concept is to portray a sustainable Beer Corp logo and I wanted to feature an environmental-friendly Beer Corp. With that in mind, I came up with a semi-leaf-shaped glass full of beer. The glass will symbolize the sustainability of the logo along with its green color. The type I used is Avenir Pro because I liked how modern and bold it looks just like how I want the campaign from the Beer Corp to be bold. When thinking of a logo, I really wanted something that is simple and easy to remember and I think this logo is simple and recognizable.