Home Hardware is a Canadian store that supplies 50,000 different items to Canadians for their home projects, gift idea, or everyday household items. This campaign promotes do-it-yourself (DIY) projects that are easy to follow and accessible to all with the help of the “Here’s How” project of Home Hardware.

By scanning the QR code on the posters or clicking on the link to “Learn More” about the project on Instagram, they will be redirected to a web application for clear instructions and a list of items needed for the project.