Online shopping –on Amazon especially– has posed a serious threat to small businesses in St. John’s. This campaign is a PR stunt with a ridiculous goal to raise and donate $18 billion dollars to Jeff Bezos Relief Fund (Amazon). With this campaign, it should encourage people to reflect on their own decisions to support Amazon over local businesses.

With the QR code embedded on posters, people with concern and curiosity should be redirected to our web app to learn more about this campaign and drive conversations.