We were asked to choose an animal to represent a brand of our own and the animals I had in mind were the elephant and the owl. I chose to proceed with the owl because it is the animal that best describes me. Most owls hunt at night and just like me, I am more productive during the night. After choosing the owl as the final logo, I researched the terms related to owls and I stumbled upon the word “Parliament” which is basically what we call a group of owls.