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St. John’s Board of Trade

St. John’s Board of Trade

For our take of the St. John’s Board of Trade rebranding, we wanted the logo to look more modern without changing much of how it looks from the previous one so we just basically changed the typeface and created an abstract representation of the signal hill. For the typeface, we chose the Stolzl font because we wanted something that looks modern and highly readable. We also think that this type can be used in various sizes without compromising the look of the wordmark we wanted to go for the logo redesign.



St. John's Board of Trade


Art Direction, Design