For this commercial, I wanted to promote my graphic design services and I went for a kinetic animation and used a couple of design stock videos for the concept. I chose to go for typographic animation because I think it is much easier than going for motion graphics animation and I think it best fits the concept I have in mind which gave me the chance to clearly display what I wanted people to see, which is the promotion of my graphic design services. With the logo animation as a separate project, it is nice that I was able to utilize the square-shape animation to transition from the commercial to the logo animation as what I really wanted to do.
For the logo animation, I was thinking about the commercial I was going to make and how to effectively make a transition from the commercial into the logo animation. With this in mind, I wanted something that would cover the whole screen when the logo appears that’s why I have the squares and other moving elements appear coming from the outside rather than just having a logo appear out of nowhere. This would make it easier to transition from a video commercial to a logo animation.
- ClientHumber College
- CreatedFebruary 2021
- TypeVideo, Animation