For this brand redesign, we want something that looks modern without changing much of how it looks before and keep its identity. We created an abstract representation of the signal hill and chose a typeface that works with it.
St. John’s Board of Trade is a leading member of the Canadian Chamber of Commerce in Newfoundland and Labrador which is the primary and vital connection between business and the federal government, to advocate for public policies that will foster a strong, competitive economic environment that benefits businesses, communities, and families across Canada.
Idea and execution
There are many colors associated with St. John’s, but we wanted something that would look simple and professional.
We chose Stolzl because we wanted something that looks modern and highly readable. We think this typeface can be used in various sizes without compromising the look of the wordmark.
Logo Design: Sketches
Color options and variations
- ClientSt. John's Board of Trade
- CreatedApril 2021
- TypeBranding, Redesign